Proximitty,
Autonomous servicing and collections.
Year
Scope
2026
Brand Identity, Website Design, Web Development
Task
The founders of Proximitty had a simple brief: How can we earn the trust of a Chief Credit Officer within the first 10 seconds in a traditional industry like banking while still feeling modern?
Result
Crafted a warm visual identity using a muted color palette, familiar office scenes, and tree inspired imagery to reinforce trust, stability, and approachability.
Helped the company win an RFP against Series B competitors and generate multiple inbounds.
Credits
James Wu
Tony Zhao
Phoenix Gao