Faction,
The AI platform for distributors and manufacturers.
Year
Scope
2025
Logo Design, Brand Identity, Art Direction, Website Design, Website Development, Motion Design
Task
Faction wanted an industrial grounded visual identity that resonates with the traditional world of manufactures and distributors, while maintaining a modern language that reflects the technical sophistication of their product.
Result
We drew from modernist design language: exposed grids, bold serif typography, and industrial cues to frame a vision of the future through the lens of legacy.
Credits
James Wu
Tony Zhao
Phoenix Gao